Apple’s Vision Pro headset — the company’s most significant product launch since the Apple Watch in 2015 — is almost here.
The eagerly awaited mixed-reality goggles will be available to preorder in the U.S. from January 19 ahead of an official launch on February 2, the tech giant revealed on Monday. Other countries are expected to follow soon.
Now that the announcement has been made, expect Apple to see a new wave of Vision Pro ads appearing across various media as the company seeks to raise the profile of the device — and increase the hype — ahead of next month’s launch.
In fact, Apple’s first ad has just dropped, and you can watch it below:
The 39-second ad, shared on the tech giant’s YouTube channel, features famous movie and cartoon characters putting on various head-based devices and accessories, and ends with a clip of a woman putting on the Vision Pro.
The ad ends with the tagline, “Get Ready.”
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