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Truecaller announced the launch of a new feature on Thursday that will help businesses verify their identity when they call customers. Dubbed Secure Calls, the new feature serves as both a verification tool and an authentication badge, which the company claims is designed to reduce instances of call spoofing. The feature uses the company’s in-house technology to authenticate the identity of a legitimate business on the backend. On the front end, the receiver sees a Secure Calls badge within Truecaller’s call ID pop-up.
Truecaller’s Secure Calls Is Available Globally
In a press release, the Stockholm, Sweden-based call ID and spam blocker app detailed its new feature. The feature builds upon Truecaller’s Verified Business platform, which shows verified caller IDs for legitimate businesses. With Secure Calls, the company now aims to verify every single outgoing call associated with a verified business.
This feature will mainly be useful for businesses that have a large number of vendors and require calling their customers on a regular basis. Typically, bad actors impersonate these businesses and carry out phishing scams against unsuspecting individuals.
Secure Calls is essentially an authentication feature that lets users know that an incoming call is coming from a legitimate business. This is available only for the Truecaller For Business subscribers at present. When callers associated with these business accounts make a call, the company verifies the caller’s authenticity to ensure it is not an impersonator.
Once the legitimacy has been established, the receiver will see a golden lock icon with the text “Secure Call” on the Truecaller ID pop-up. This will enable individuals to confirm that the call is coming from a business and not a scammer.
“Secure Calls now provides call-by-call assurance through an automated signing process. The clear visual indicators within Truecaller will immediately inform users that the incoming call is verified as a Secure Call,” said Fredrik Kjell, Chief Operating Officer at Truecaller.
Truecaller revealed that it has already onboarded NoBroker, a Bengaluru-based prop-tech startup, for the Secure Calls service. Notably, the feature is available to businesses globally.
