Meta and an e-commerce venture between Reliance Retail and Jio Platforms are bringing JioMart grocery shopping to WhatsApp in what they said was the first end-to-end shopping experience of this kind on the popular instant messaging platform. The launch follows Meta and JioMart testing the service with select users two years ago.
Customers in India will be able to browse JioMart’s entire grocery catalog on WhatsApp, add items to cart, make the payments without ever leaving the instant messaging service, the companies said.
“Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” Mark Zuckerberg, CEO of Meta, said in a statement.