As the 2026 Winter Olympics come to a close, a whole new game is afoot: the mad dash to make money on exclusive memorabilia. When the Games are over, most of the event’s coolest collectibles will become very hard to find, plundered by scalpers and bargain hunters and only available through online marketplaces like eBay and Vinted. And if the eye-popping prices already placed on the gear are any indication, they’re going to be quite valuable.
Of all the Milano Cortina Olympics memorabilia that’s hit the internet so far, the plushies of mascots Milo and Tina and the Swatch watches given to volunteers have proven to be standouts. Pins are also proving popular, particularly Snoop Dogg’s special edition and the ones dedicated to the torchbearers.
Originally, the Milo and Tina stuffed animals ranged in price from €15 to €50 (about $18 to $60), depending on size. Now the smallest stoat plushies are going for as much as three times their original price, and the bigger ones are four times as expensive as they originally were. (Some can still be ordered on the Olympics shop at their original prices. But there is one drawback: As of this writing, some of them may not be delivered until June.)
The Swatch watches, meanwhile, were only given to volunteers and not available for sale. Never-worn Swatches still in the box are already showing up for sale for anywhere from €200 to €500 ($235 to $590).
At least one of the Samsung Galaxy Z Flip 7 smartphones give to athletes has shown up on eBay with a Buy It Now price of $1,680.
As of this writing, you can still get Olympics souvenir pins on the Games’ official online shop. Prices there start at around €15, but resellers are putting them up for twice as much. Limited-edition pins from sponsors like Samsung go for around €100 ($118). WIRED Italia spotted pins given to Olympic torchbearers online for around €600 ($707). Also available? Replicas of Olympic medals, which start at around €50 for a single medal and €150 to €200 ($177 to $236) for a complete set.
