With the launch of the WF-1000XM6 TWS earbuds, Sony has once again thrown the flagship earbuds competition wide open. The earbuds push audio performance, promise better noise cancellation, and deliver better battery life than ever, but the $330 question is: how do they compare with other flagship offerings?
Sony faces white-hot competition from two well-received heavy-hitters from Bose and Apple. Sony is climbing higher up the price ladder when pitted against the second-gen Bose QuietComfort Ultra and the third-gen AirPods Pro. But do Sony’s legacy and the generation-over-generation upgrades on the WF-100XM6 justify the high asking price? Well, that depends on the additional conveniences you expect from your high-end earbuds, instead of just sheer audio excellence.
Price and availability
Sony’s WF-1000XM6 is available for $329.99 at the company’s official website, Amazon, Best Buy, and other authorized retailers. This is a $30 increase over the WF-1000XM5’s launch price.
Released in September 2025, the Bose QuietComfort Ultra (2nd Gen) maintained the same launch price as its predecessor: $299.00. However, you can currently grab a pair of these earbuds at $249.00 via the company’s website.
Apple’s AirPods Pro 3 debuted in September 2025 at a relatively lower price of $249.00. With some digging, I found them listed at $209.99 on Amazon.
Design
Sony WF-1000XM6s feature a stem-free, bulbous oval pill-shaped design with an all-matte plastic finish and foam eartips that should provide a superior grip and seal. The outer surface of the earbuds registers touch inputs.
The Bose QuietComfort Ultra earbuds are based on the familiar stem-based design (with a relatively flatter and wider stem). They also have a soft silicone loop (wrapped around the earbuds) for a firmer grip on the inner ear walls. The stem also registers touch-sensitive pads for swipes and taps.
Apple’s AirPods Pro 3 retain the classic white stem-based design, but the earbuds are angled inward for a better, more secure fit. The device comes with foam-infused eartips, which, by the way, are available in five sizes (from XXS to L). It features a force- and capacitive-touch sensor for gesture-based controls.
While the Sony and Bose earbuds carry an IPX4 rating for basic sweat resistance, the AirPods flaunt an IP57 rating, offering protection against both dust and water immersion. All the earbuds come with USB-C charging cases and support wireless charging.
The AirPods Pro 3’s earbuds are the lightest at 5.55 grams, followed by Sony’s at 6.2 grams and Bose’s at 7.3 grams. Bose’s charging case is the largest and heaviest at 59.8 grams, compared to Sony’s 47 grams and Apple’s 44 grams.
- Sony WF-1000XM6: Black, Platinum Silver
- Bose QuietComfort Ultra: Black, White Smoke, Midnight Violet, Desert Gold, and Deep Plum
- AirPods Pro 3: White
Audio
The WF-1000XM6 sport 8.4mm dynamic drivers with a redesigned soft edge and a lightweight dome to improve both treble and bass. Sony has equipped them with the QN3e processor (along with the V2 co-processor for 32-bit audio processing). Supported codecs include SBC, AAC, LDAC, and LC3 (LE Audio).
The WF-1000XM6 are the only earbuds in this comparison that provide a 10-band equalizer via the Sound Connect app for a truly customizable output, making them most suitable for audiophiles. Furthermore, the earbuds are certified for Hi-Res Audio Wireless (24-bit / 96 kHz) via the LDAC codec.
The Bose QuietComfort Ultra, on the other hand, come with slightly bigger 9.3 mm dynamic drivers with the company’s CustomTune technology (calibrated audio performance based on your ear’s shape). With a Qualcomm chipset that supports Snapdragon Sound, the earbuds support SBC, AAC, and the aptX Adaptive family of codecs (including aptX Lossless).
When used with compatible devices, the earbuds provide CD-quality or near-CD-quality bitrates via the aptX codecs. Compared to the XM6’s 10-band equalizer, the three-band equalizer on the QuietComfort Ultra is quite a bummer. You get four basic presets: Bass Boost, Bass Reducer, Treble Boost, and Treble Booster.
With custom 10.7mm high-excursion Apple drivers and a new multi-port acoustic architecture, the AirPods Pro 3 deliver noticeably thumpier bass and generate a much wider soundstage compared to the AirPods Pro 2. They feature Apple’s H2 chip and support limited codecs (AAC, SBC, and AAC-ELD for lossless audio with Vision Pro).
The AirPods are popular for their Spatial Audio and head tracking functionality, and the Pro 3 don’t disappoint in that regard. They offer Adaptive EQ, which tunes music to the unique geometry of your ear canal. You still get Headphone Accommodations for fine-tuning the output, but nothing beats a customizable equalizer (good job there, Sony).
Noise cancellation & transparency
Before I get into the nitty-gritty, all three models represent the pinnacle of noise cancellation, allowing you to create a bubble of isolation around you to focus on work, read a book, or be at peace. Most people won’t be able to differentiate between the noise cancellation on the earbuds.
With the QN3e HD noise-cancelling processor, the V2 chip, and four microphones on each earbud, the WF-1000XM6 claim to offer “the world’s best noise cancelling performance.” While that’s hard to comment on right now, Sony says the earbuds are 25% better than their predecessors at blocking environmental noise.
They also offer the Adaptive NC Optimiser, which automatically tunes the noise cancellation to your fit and environment. Early reviews suggest that the earbuds are noticeably better than their predecessors, but they’re a tad behind Bose’s flagship earbuds, which still seem to have an edge in cutting out low-frequency sounds.
Next up on the list are the QuietComfort Ultra, which do an excellent job of neutralising deep, constant low-frequency sounds (like an airplane’s engine), sudden high-frequency sounds like emergency sirens, and create an intense, vacuum-like effect, as if you’re floating in the middle of the space. The earbuds offer three ANC levels: Quiet (the strongest one), Aware, and Immersion.
Finally, we have the AirPods Pro 3, which claim to offer twice the noise cancellation of the AirPods Pro 2, thanks to the H2 chip and ultra-low noise microphones. They aren’t as isolating as Bose’s earbuds, but instead offer a slightly more natural, airy (compared to a vacuum) version of the vacuum we were talking about earlier.
There’s an Adaptive Audio mode as well, which adjusts the intensity of ANC based on the ambient sound levels. According to SoundGuys, the AirPods offer an average 90% reduction in loudness, followed by the WF-1000XM6s at 88% and the QuietComfort Ultra at 85% (despite being highly regarded as the best ANC earbuds).
You see, all three models are right there at the top, with gaps so minimal that a regular user would spend hours figuring them out. When it comes to audio passthrough, the XM6s feature an Ambient Sound Mode with a customizable ambient noise level, but early reviews remain skeptical about the voices sounding slightly more robotic than they should.
Bose also offers an Aware Mode with ActiveSense technology, but it is the AirPods that are said to offer the most natural passthrough audio via Transparency Mode.
Features
Among the unique features of Sony’s flagship earbuds is 32-bit audio processing, which delivers higher-resolution audio with richer textures and finer details (especially in the background score). The earbuds also support DSEE Extreme, Sony’s proprietary technology that restores the sound quality that is often lost with streaming. You also get native Gemini AI support for talking to Google’s chatbot.
Then there’s a Find Your Equaliser feature in its companion app that plays different sonic signatures to help you figure out your preferred audio profile. The app also lets you switch between ANC and ambient modes based on your location. To ensure clear calls, the earbuds feature a bone conduction sensor, two beam-forming microphones, and AI noise reduction.
The Bose QuietComfort Ultra (2nd Gen) earbuds use TrueSpatial technology to enhance the soundstage and offer a new Cinema Mode for replicating a theater-like sound experience. The ActiveSense feature monitors for sudden sounds and cancels them in real-time.
You also get useful features like SpeechClarity for isolating your voice during calls, Bluetooth Multipoint support for simultaneous connections to two devices, customizable controls, and Google Fast Pair for near-instant connection with compatible devices. The earbuds can also invoke Gemini AI if it is set as your smartphone’s default assistant.
The AirPods Pro 3 stand out in this regard, offering three features, or rather experiences, that no other earbuds do. First, they come with dedicated sensors to measure heart rate during workouts (via the Fitness or Health app). Speaking of workouts, the Workout Buddy provides personalized motivational messages.
The device also offers Live Translation, a feature currently available in limited languages that allows real-time translation directly through the earbuds. Finally, Apple offers clinical-grade hearing aid functionality and automatic Conversation Boost among other hearing health features. There’s a Conversation Awareness feature as well.
Both the WF-1000XM6 and AirPods Pro 3 feature advanced tracking technology. While the former relies on Google’s Find Hub, the latter uses Apple’s Find My network to crowdsource the location of the devices. Apple’s earbuds also include the U2 chip (ultra-wideband) for Precision Finding.
Battery life
With ANC on, the WF-1000XM6 and the AirPods Pro 3 last up to eight hours on a single charge; their charging cases add another 16 hours, bringing the total playback time to 24 hours. They also support fast charging, with a five-minute charge providing up to an hour of listening time.
The QuietComfort Ultra, on the other hand, lasts up to six hours with ANC, and up to 24 hours with the charging case. A 20-minute charge can provide up to two hours of battery life.
Verdict
If sound quality is your top priority, consider the WF-1000XM6. They offer Hi-Res Audio Wireless (LDAC) support, a 10-band equalizer for the most customizable audio experience, 32-bit processing, DSEE Extreme, and an excellent battery life.
If you want deep, immersive ANC that blocks most rumble, you can go with the Bose QuietComfort Ultra (2nd Gen). They offer the most secure fit of all earbuds, support multi-point Bluetooth, provide strong call quality, and offer the company’s signature sound profile.
If you’re an Apple user, the AirPods Pro 3 are the most feature-packed earbuds you can buy. They offer the best Transparency in the group with excellent ANC and double as a health-oriented device with heart-rate tracking and hearing aid features. Of course, you also get the Apple ecosystem perks.
