Netflix says it has used AI in over 300 titles and there’s no stopping it now

The Hollywood argument over whether AI belongs in film and television production may already have been overtaken by reality. Netflix has confirmed that its creative partners used generative AI workflows across roughly 300 titles in 2026, with the largest concentration of work happening during post-production.

Keep in mind this number describes AI-assisted production workflows and not 300 completely machine-generated films and shows. Regardless, it does show how quickly the technology has moved beyond isolated experiments.

Netflix is using AI where productions hit their limits

The streaming company highlighted three productions in particular. This includes the Indian title Glory, Brazil’s Brasil 70: A Saga do Tri, and the American documentary series The American Experiment. In each of these projects, generative AI was used to create or enhance crowds, historical battles, and help in establishing shots used to build larger fictional and historical environments.

Netflix co-CEO Ted Sarandos said The American Experiment contains 17 minutes of AI-enhanced footage. Those sequences were reportedly produced twice as quickly and at half the cost of previous options. Without using AI tools, some of the affected scenes would have been removed entirely because their budgets and schedules could not accommodate conventional production methods.

Another thing to note is just how quickly the scale of adoption has grown. In 2025, Netflix publicly identified a building-collapse sequence in The Eternaut as its first generative AI footage to appear in a final production. Eyeline Studios completed that effect around 10 times faster than conventional visual-effects methods, according to Sarandos. And just a year later, AI workflows are appearing across hundreds of titles.

The debate has moved beyond whether Hollywood will use AI

Netflix stated that the technology now assists with concept development, previsualization, and much more. The company operates Eyeline, an animation lab, and recently acquired InterPositive, the filmmaking-focused AI company co-founded by Ben Affleck. Sarandos expects savings generated through these workflows to be reinvested in additional programming.

The company has also established guardrails for production partners. Intended AI use must be disclosed to Netflix, while final footage, talent likenesses, personal data, and third-party intellectual property can require written approval. Its guidelines prohibit generating or replacing performances and union-covered work without consent and appropriate agreements.

So it’s safe to say that generative AI has already entered mainstream film and television production. Hollywood’s next fight will concern who controls it, who benefits from the savings, and whose work disappears along the way.