Meta Tells Its Metaverse Workers to Use AI to ‘Go 5X Faster’

A Meta executive in charge of building the company’s metaverse products told employees that they should be using AI to “go 5X faster” according to an internal message obtained by 404 Media.

“Metaverse AI4P: Think 5X, not 5%,” the message, posted by Vishal Shah, Meta’s VP of Metaverse, said (AI4P is AI for Productivity). The idea is that programmers should be using AI to work five times more efficiently than they are currently working—not just using it to go 5 percent more efficiently.

“Our goal is simple yet audacious: make Al a habit, not a novelty. This means prioritizing training and adoption for everyone, so that using Al becomes second nature—just like any other tool we rely on,” the message read. “It also means integrating Al into every major codebase and workflow.” Shah added that this doesn’t just apply to engineers. “I want to see PMs, designers, and [cross functional] partners rolling up their sleeves and building prototypes, fixing bugs, and pushing the boundaries of what’s possible,” he wrote. “I want to see us go 5X faster by eliminating the frictions that slow us down. And 5X faster to get to how our products feel much more quickly. Imagine a world where anyone can rapidly prototype an idea, and feedback loops are measured in hours—not weeks. That’s the future we’re building.”

Meta’s metaverse products, which CEO Mark Zuckerberg renamed the company to highlight, have been a colossal time sink and money pit, with the company spending tens of billions of dollars developing a product that relatively few people use.

Zuckerberg has spoken extensively about how he expects AI agents to write most of Meta’s code within the next 12 to 18 months. The company also recently decided that job candidates would be allowed to use AI as part of their coding tests during job interviews. But Shah’s message highlights a fear that workers have had for quite some time: That bosses are not just expecting to replace workers with AI, they are expecting those who remain to use AI to become far more efficient. The implicit assumption is that the work that skilled humans do without AI simply isn’t good enough.

At this point, most tech giants are pushing AI on their workforces. Amazon CEO Andy Jassy told employees in July that he expects AI to completely transform how the company works—and lead to job loss. “In the next few years, we expect that this will reduce our total corporate workforce as we get efficiency gains from using AI extensively across the company,” he said.