Close Menu
Best in TechnologyBest in Technology
  • News
  • Phones
  • Laptops
  • Gadgets
  • Gaming
  • AI
  • Tips
  • More
    • Web Stories
    • Global
    • Press Release

Subscribe to Updates

Get the latest tech news and updates directly to your inbox.

What's On

Top Smartphones Under Rs 35,000 in India (June 2025): iQOO Neo 10, Realme GT 7T, Vivo V50

14 June 2025

Ahead of Protests, Waymo Scales Back Robotaxi Service Nationwide

14 June 2025

The 25 Best Steam Next Fest Demos You Need To Try

14 June 2025
Facebook X (Twitter) Instagram
Just In
  • Top Smartphones Under Rs 35,000 in India (June 2025): iQOO Neo 10, Realme GT 7T, Vivo V50
  • Ahead of Protests, Waymo Scales Back Robotaxi Service Nationwide
  • The 25 Best Steam Next Fest Demos You Need To Try
  • Ninja Gaiden 4 Preview – A Bloody Match Made In Heaven
  • 2026 Video Game Release Schedule
  • ‘No Kings’ Protests, Citizen-Run ICE Trackers Trigger Intelligence Warnings
  • Mixtape Preview – One Of SGF’s Greatest Hits
  • Is It Actually Organic? A Bedding Certifications Breakdown
Facebook X (Twitter) Instagram Pinterest Vimeo
Best in TechnologyBest in Technology
  • News
  • Phones
  • Laptops
  • Gadgets
  • Gaming
  • AI
  • Tips
  • More
    • Web Stories
    • Global
    • Press Release
Subscribe
Best in TechnologyBest in Technology
Home » Apple Intelligence Will Infuse the iPhone With Generative AI
News

Apple Intelligence Will Infuse the iPhone With Generative AI

News RoomBy News Room10 June 20243 Mins Read
Share Facebook Twitter Pinterest LinkedIn Tumblr Reddit Telegram Email
Share
Facebook Twitter LinkedIn Pinterest Email

Apple is finally getting into the generative artificial intelligence game—with a little help from an unlikely partner in OpenAI.

Apple CEO Tim Cook announced Apple’s long-awaited AI reboot at the company’s Worldwide Developer Conference in Cupertino, California, today. What the company is calling “Apple Intelligence,” available in beta this fall, includes a handful of features that will shape the iPhone, iPad, and Mac experiences in ways large and small. Apple also gave Siri, its currently limited voice assistant, a significant generative AI overhaul.

Apple also announced that it will incorporate outside AI models into its software, starting with OpenAI’s ChatGPT later this year, making clear that the experience will be opt-in only and won’t require a ChatGPT subscription. Siri will determine if a query could benefit from accessing ChatGPT, and then ask for approval to share information with the model. Apple company said it would tap into other AI models in the future as well.

“We’re excited to partner with Apple to bring ChatGPT to their users in a new way,” said OpenAI CEO Sam Altman in a statment. “Apple shares our commitment to safety and innovation, and this partnership aligns with OpenAI’s mission to make advanced AI accessible to everyone.”

Until now, Apple has been conspicuous by its absence from headlines about generative AI. Competitors like Google and Microsoft have rushed to embrace the technology ever since ChatGPT burst onto the scene in late 2022. Apple has apparently been biding its time, developing a comprehensive strategy that touches on many of its products and services.

Craig Federighi, senior vice president of software engineering at Apple, said the company’s new AI strategy will focus on privacy and security. In addition to stressing privacy-friendly, on-device AI use cases, Federighi introduced what the company calls Private Cloud Compute, a technology that claims to protect data even for more intensive AI tasks that necessitate the cloud. “Your data is never stored or made accessible to Apple,” he said.

Apple showed off Apple Intelligence across numerous apps. A feature called Writing Tools, available system-wide, can clean up your text for grammar and readability, and adjust the tone to be more friendly or more professional. Apple’s so-called Image Playground will let you create images across apple like Messages and Notes, including AI-generated images of contacts in three different styles: sketch, illustration, and animation. You’ll also be able to create custom emoji with generative AI, a feature Apple calls Genmoji. And an AI refresh to Siri will make the assistant better able to handle complex spoken commands and better able to search for information even if a command is ambiguous.

Apple will also offer smaller generative AI algorithms that run on devices. It says these algorithms will be snappier and better protect users’ data. The company will face a balancing act in emphasizing privacy and security while also pivoting to greater use of generative AI.

It had been widely rumored ahead of WWDC that Apple was working on a deal with OpenAI. On the face of it, Apple and OpenAI would seem particularly unlikely bedfellows. Apple tends to move cautiously and carefully when delivering new products, emphasizing attention to detail, obsession with the user experience, and stunning design. OpenAI is best known for throwing a powerful but experimental new AI technology into the world and watching what people do with it.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleWWDC 2024: Apple Unveils macOS Sequoia With Support for iPhone Mirroring, Passwords App
Next Article Apple just announced iPadOS 18. Here are the most exciting features

Related Articles

News

Ahead of Protests, Waymo Scales Back Robotaxi Service Nationwide

14 June 2025
News

‘No Kings’ Protests, Citizen-Run ICE Trackers Trigger Intelligence Warnings

13 June 2025
News

Is It Actually Organic? A Bedding Certifications Breakdown

13 June 2025
News

Are Those Viral ‘Cooling Blankets’ for Real?

13 June 2025
News

Here’s What Federal Troops Can (and Can’t) Do While Deployed in LA

13 June 2025
News

The Chatbot Disinfo Inflaming the LA Protests

13 June 2025
Demo
Top Articles

ChatGPT o1 vs. o1-mini vs. 4o: Which should you use?

15 December 202495 Views

Costco partners with Electric Era to bring back EV charging in the U.S.

28 October 202495 Views

5 laptops to buy instead of the M4 MacBook Pro

17 November 202466 Views

Subscribe to Updates

Get the latest tech news and updates directly to your inbox.

Latest News
News

‘No Kings’ Protests, Citizen-Run ICE Trackers Trigger Intelligence Warnings

News Room13 June 2025
Gaming

Mixtape Preview – One Of SGF’s Greatest Hits

News Room13 June 2025
News

Is It Actually Organic? A Bedding Certifications Breakdown

News Room13 June 2025
Most Popular

The Spectacular Burnout of a Solar Panel Salesman

13 January 2025124 Views

ChatGPT o1 vs. o1-mini vs. 4o: Which should you use?

15 December 202495 Views

Costco partners with Electric Era to bring back EV charging in the U.S.

28 October 202495 Views
Our Picks

Ninja Gaiden 4 Preview – A Bloody Match Made In Heaven

14 June 2025

2026 Video Game Release Schedule

14 June 2025

‘No Kings’ Protests, Citizen-Run ICE Trackers Trigger Intelligence Warnings

13 June 2025

Subscribe to Updates

Get the latest tech news and updates directly to your inbox.

Facebook X (Twitter) Instagram Pinterest
  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact Us
© 2025 Best in Technology. All Rights Reserved.

Type above and press Enter to search. Press Esc to cancel.