Close Menu
Best in TechnologyBest in Technology
  • News
  • Phones
  • Laptops
  • Gadgets
  • Gaming
  • AI
  • Tips
  • More
    • Web Stories
    • Global
    • Press Release

Subscribe to Updates

Get the latest tech news and updates directly to your inbox.

What's On

Review: Cadillac Optiq 2025

12 June 2025

Vibe Coding Is Coming for Engineering Jobs

12 June 2025

Realme 15 Pro to Launch in India in Four RAM and Storage Configurations, Three Colour Options: Report

12 June 2025
Facebook X (Twitter) Instagram
Just In
  • Review: Cadillac Optiq 2025
  • Vibe Coding Is Coming for Engineering Jobs
  • Realme 15 Pro to Launch in India in Four RAM and Storage Configurations, Three Colour Options: Report
  • Vivo X Fold 5 Launch Date Set for June 25; Design, Colour Options Revealed
  • Google Pixel 10 to Introduce ‘Pixelsnap’ Accessories Alongside Qi 2.2 Support: Report
  • Red Magic Gaming Tablet 3 Pro Price, Specifications, Features, Comparison
  • iQOO Z10 Lite 5G Battery Capacity Confirmed Ahead of India Launch, to Be Powered By Dimensity 6300 SoC
  • Samsung Galaxy Z Fold 7 AI Camera Features Teased Ahead of Anticipated Launch
Facebook X (Twitter) Instagram Pinterest Vimeo
Best in TechnologyBest in Technology
  • News
  • Phones
  • Laptops
  • Gadgets
  • Gaming
  • AI
  • Tips
  • More
    • Web Stories
    • Global
    • Press Release
Subscribe
Best in TechnologyBest in Technology
Home » AI Is Apple’s Best Shot at Getting You to Upgrade Your iPhone
News

AI Is Apple’s Best Shot at Getting You to Upgrade Your iPhone

News RoomBy News Room11 June 20243 Mins Read
Share Facebook Twitter Pinterest LinkedIn Tumblr Reddit Telegram Email
Share
Facebook Twitter LinkedIn Pinterest Email

This trend bears out in secondary market data: Shipments of used smartphones increased nearly 10 percent, to 309.4 million shipments, in 2023, up from 282.6 million units the year prior, according to research firm IDC. For a lot of people, a good phone really is just good enough.

Apple is also selling privacy as part of its generative AI package, saying that Apple Intelligence “is integrated into the core of your iPhone, iPad, and Mac through on-device processing.” Apple’s AI tools use Apple-developed large language models, instead of relying on another entity’s models or a patchwork of LLMs, as confirmed by Axios. In instances where an iPhone isn’t capable of processing a user’s actions or queries on their device, Apple Intelligence will send the user’s data to a server running on Apple silicon, which will keep that user’s personal data secure, the company says.

Which raises the question: If Apple is already planning to offload some of the processing to its cloud, then couldn’t a slightly older iPhone—like the iPhone 14 Pro, which is powered by a slightly older chip—also get the AI glow-up?

Michael Gartenberg, a consumer technology analyst at Flash Advisory & Research who previously worked at Apple, says he can’t technically say at this point whether Apple “is being disingenuous about what devices can run this. But I do know iPhones can already run ChatGPT and an awful lot of Google’s AI features, so I suspect this is the opportunity Apple has been waiting for to tell you that the iPhone 13 really isn’t good enough anymore,” he says.

Another question the introduction of Apple Intelligence raises, pertaining to iPhone sales, is whether it gives consumers a reason not to buy an iPhone before this upcoming fall, Gartenberg says, which stalls the current iPhone buying cycle. (And that’s assuming buyers want the generative AI features at all; Pew survey results suggest Americans are slightly more concerned than excited about generative AI.)

And, since Apple Intelligence will be available only in US English to start, it’s unlikely to immediately boost iPhone sales elsewhere—like in China, one of Apple’s most important markets—unless Apple does some critical “futureproofing,” says Carolina Milanesi, founder of the research firm Heart of Tech.

“It depends on how they roll out experiences to other countries,” she says, like if AI-generated Genmoji are offered as a feature before text editing or other language-based features. “The bigger update cycle will happen next year, when more languages are added,” Milanesi predicts. And in China specifically, Apple has to not only develop language support but determine how it will handle data storage, she says.

Either way Apple now has a new way to compel iPhone buyers to upgrade come September. This time it’s not just selling them on a new camera jammed into the same container; it will undoubtedly try its hardest to convince customers that any newer iPhone is a much smarter smartphone, one that offers a flavor of generative AI much more palatable than the AI chat platforms still in search of application.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleStar Wars Outlaws Gets Lengthy Gameplay Demonstration
Next Article Elon Musk tells Tim Cook he doesn’t want Apple’s ‘creepy spyware’

Related Articles

News

Review: Cadillac Optiq 2025

12 June 2025
News

Vibe Coding Is Coming for Engineering Jobs

12 June 2025
News

Disney and Universal Sue AI Company Midjourney for Copyright Infringement

12 June 2025
News

My Virtual Avatar No Longer Looks Terrible in the Apple Vision Pro

11 June 2025
News

The EPA Wants to Roll Back Emissions Controls on Power Plants

11 June 2025
News

An Experimental New Dating Site Matches Singles Based on Their Browser Histories

11 June 2025
Demo
Top Articles

Costco partners with Electric Era to bring back EV charging in the U.S.

28 October 202495 Views

ChatGPT o1 vs. o1-mini vs. 4o: Which should you use?

15 December 202494 Views

5 laptops to buy instead of the M4 MacBook Pro

17 November 202466 Views

Subscribe to Updates

Get the latest tech news and updates directly to your inbox.

Latest News
Laptops

Red Magic Gaming Tablet 3 Pro Price, Specifications, Features, Comparison

News Room12 June 2025
Phones

iQOO Z10 Lite 5G Battery Capacity Confirmed Ahead of India Launch, to Be Powered By Dimensity 6300 SoC

News Room12 June 2025
Phones

Samsung Galaxy Z Fold 7 AI Camera Features Teased Ahead of Anticipated Launch

News Room12 June 2025
Most Popular

The Spectacular Burnout of a Solar Panel Salesman

13 January 2025124 Views

Costco partners with Electric Era to bring back EV charging in the U.S.

28 October 202495 Views

ChatGPT o1 vs. o1-mini vs. 4o: Which should you use?

15 December 202494 Views
Our Picks

Vivo X Fold 5 Launch Date Set for June 25; Design, Colour Options Revealed

12 June 2025

Google Pixel 10 to Introduce ‘Pixelsnap’ Accessories Alongside Qi 2.2 Support: Report

12 June 2025

Red Magic Gaming Tablet 3 Pro Price, Specifications, Features, Comparison

12 June 2025

Subscribe to Updates

Get the latest tech news and updates directly to your inbox.

Facebook X (Twitter) Instagram Pinterest
  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact Us
© 2025 Best in Technology. All Rights Reserved.

Type above and press Enter to search. Press Esc to cancel.