A Surprise Deal on Fellow Aiden—WIRED’s Favorite Coffee Maker

Fellow makes some of the prettiest, most advanced coffee tech there is—including WIRED’s favorite coffee maker, the Fellow Aiden, which is now on sale for 20 percent off on October Prime Day, the best price I’ve seen in a while.

This is good news for drip coffee lovers. The Fellow isn’t just WIRED’s favorite coffee machine: When it came out last year, it felt like every goalpost in drip coffee had been moved. I may have called it a “black or white box from which wild perfection emerges.”

You can now add the colors “malted chocolate,” “sesame,” and “woodblock” to black and white, but the new colors aren’t on sale.

Anyway, the Fellow Aiden sale amounts to a Prime Day sneak attack. Fellow’s representatives told WIRED as recently as a week ago they would be sitting out October’s Prime Big Deals Day … before suddenly now launching a whopping 15 to 20 percent sale on some of their most popular products, including the Aiden.

This adds to a number of other blockbuster Prime Day Coffee and Espresso Deals this year, including big discounts from Ninja, Breville, and De’Longhi. Also take at look at WIRED’s main Absolute Best Prime Day deals post and our Amazon Prime Day live blog for deals across our favorite tested products.

So what’s so good about the Fellow Aiden? On the one hand, it offers a crazy amount of customization for the geeks—customized for the lightness or the darkness of the roast, the brewing temp, the duration of the bloom, local elevation, preference for pour-over or immersion style brewing, excellent cold brew, you name it.

But on the other, you can just press a button and get mind-bendingly good coffee. Select Guided Brew on the device’s LED menu, slip in a color-coded basket with a standard paper filter, and then add the amount of coffee the machine asks for. Blammo, a perfect cup or pot, brewed to exacting Specialty Coffee Association standards.

My fellow coffee reviewer Pete Cottell says he used to put creamer in his coffee. He doesn’t do that anymore: Aiden’s coffee is just too damn good.

Anyway, this deal is almost nostalgic. After tariffs took effect, Fellow had resisted raising its prices for a while. But eventually, Fellow relented. In July, they announced they would have to significantly up the cost of some of WIRED’s favorite coffee devices. But if you buy the Aiden during Amazon Prime Big Deals Days, you can for one brief moment pretend the tariffs never happened.

Right now you can also get great deals on other Fellow devices that rank among WIRED’s favorites. The Fellow Stagg EKG ($144) and Fellow Corvo EKG ($144)—two of my favorite kettles for pour-over tea, with fast boil, precise pours, precise temperature control and simple good looks. The Fellow Opus ($160) is also 20 percent off, and it’s a truly excellent (and quiet) conical burr grinder. In fact, it’s WIRED’s previous top-pick coffee grinder overall.